The Essence of Fairytales
TV Advertising
By Chantelle Wong, Lael-Anne Chan Wai Hong-Ross, Rachel Voong & Swarnarekha Pandey
Reinterpreting Essence: A Sleeping Beauty-Inspired Campaign
Client: Essence Fabric Softener
Brief: Expand and reinterpret the zombie-themed campaign by infusing it with a Sleeping Beauty-inspired narrative, emphasizing the product's long-lasting freshness.
Problem: Highlight the benefit of 30-day freshness in a memorable and engaging way while appealing to a broad audience.
Target Audience: Gen Z and Millennials
Script
