Lost Neverland
Advertising Campaign
by Chantelle Wong & Chiao An Chung
Sponsor: Flying Tiger Copenhagen
Brief: Inspire adults to embrace their inner child through creativity and playfulness, aligned with Flying Tiger Copenhagen's Scandinavian values of fun and openness.
Problem: Adults often overlook their playful, creative side amidst daily responsibilities.
Target Audience: Adults aged 23-27 with a nostalgic connection to childhood joy and imagination.
Story Inspiration: Peter Pan – Balancing the struggles of adulthood while cherishing childlike wonder.
Theme: Self-realization through a struggle between childhood and adulthood
Execution
