Bridge
Brand Design and Advertising Campaign
by Chantelle Wong, Chiao An Chung & Meiyi Fang
Brief: Develop an integrated advertising campaign to recruit memberships for Bridge, an organization fostering meaningful intergenerational relationships between the elderly and Gen Z in Toronto.
Problem: A generational divide limits mutual understanding and shared experiences between age groups.
Target Audience: The elderly and Gen Z (18-21 years) in Toronto.
Brand Statement
At Bridge, our mission is to bridge the generational divide by facilitating meaningful connections between older and younger individuals. We believe in the power of intergenerational relationships to enrich lives. We provide a platform where elders can share their wisdom, experiences, and passions with the youth, while the younger generation gains valuable insights and mentorship from their older counterparts. We're dedicated to connecting the elderly generation and Gen Z through shared interests and needs, fostering understanding, and creating a stronger, more harmonious society where the wisdom of the past meets the promise of the future.
Slogan
Passion Never Ages
Brand colors and fonts
Execution
Social Media
Website
