Gap Design Audit
Brand Analysis
by Chantelle Wong, Chiao An Chung, Yin Jie Feng & Jasmynne Kang
Company: Gap
Brief: Evaluate GAP’s approach to sustainability through the lens of its product and brand ecosystem, using a self-defined framework to assess its environmental and social impact, and identify design opportunities for a more responsible and future-ready brand experience.
Problem: Gap faces a significant challenge in its sustainable practices, as it has been criticized for inadequate transparency and insufficient action toward reducing its environmental footprint and improving social responsibility across its supply chain.
