Monggie
Brand Development & Product Design
Problem: In a crowded market of mass-produced goods, Gen Z seeks meaningful, personal connections to brands. Designer toys offer nostalgia and comfort, but many brands fail to maintain ongoing engagement after launch, missing opportunities to deepen emotional ties with their audience.
Insight: Dreams are a universal human experience, tied closely to our emotions and subconscious. They reveal hidden parts of ourselves, offering a powerful way to create deeper, lasting connections between a brand and its audience.
Idea: To create a character that grows with its audience by exploring dreams, emotions, and self-discovery. Through storytelling, evolving designs, and participatory engagement, the character should invite the audience to reflect on their inner worlds and feel truly seen.
Target Audience:
Age Group: 18–23 (Gen Z)
Traits: Curious minds navigating youth and adulthood; seeking meaning through art, emotion, and introspection.
Interests: Emotional wellness, dream analysis, personal storytelling, designertoys, self-improvement.
Lifestyle: Introspective, creative, and mindful individuals who value originality and emotional design. Digital natives who prefer personal, authentic, and story-driven brands.
Monggie Website: https://monggie.wixsite.com/monggie
See more in OCAD U GradEx 110 Website: https://eportfolio.ocadu.ca/collection/details/b47ff815-54dc-42ab-a460-25bab764fb7a
