Patagonia Design Audit
Brand Analysis
by Chantelle Wong, Chiao An Chung, Yin Jie Feng & Jasmynne Kang
Company: Patagonia
Brief: Identify new opportunities for Patagonia to amplify its impact in sustainability and social responsibility through design-driven strategies that build on its existing CSR infrastructure.
Problem: While Patagonia is a leader in ethical practices, there remains untapped potential to push beyond current efforts and reimagine how design can further elevate its mission and influence.
